Okuma ROI Campaign & Calculator Tool
This integrated B2B campaign translated complex financial data into a high-impact visual narrative to communicate the long-term value of Okuma machinery. A six-month rollout balanced premium industrial aesthetics with clear data visualization through a visual system that unified pithy headlines and striking imagery. The project centered on a custom ROI calculator tool designed to provide a seamless digital journey for prospects to determine profit over time. Multi-channel execution included a dedicated landing page, Facebook advertising, and a suite of web banners, all working together to convert technical quality into measurable economic value.
Role:
Art Director
Skills:
Art direction
Print design
UI/UX design
Credits:
John Howard, Creative Director
Leo Munday, DP & Video editor
Maddie Kiebel, mobile UX designer collaborator
Landing page, Facebook ads, and a selection of web banners that were a part of the 6-month long campaign.
ROI Calculator Tutorial Video
Walkthrough video to help customers understand and use the ROI calculator tool developed as part of the ROI campaign.